Fragmented records
Tree data spread across legacy systems, spreadsheets, and paper-based inspection logs — hard to consolidate for reporting.
Public demo Cardiff-basedProprietary AI verification engineUK patent applications filed
Trusted environmental verification for councils
JoinEcoGrow helps councils create geolocated, audit-ready records for trees and green assets — using smartphone-led field capture and a proprietary AI verification engine, with no specialist hardware required.
Designed for parks, estates, and sustainability teams · founder@joinecogrow.com
The challenge
Why councils need better green asset evidence
Most council tree and green-asset records are fragmented across spreadsheets, paper surveys, and disconnected systems. When reporting time comes, the data is hard to verify, incomplete, or lacks the location context auditors expect.
No location context
Records often lack GPS coordinates, making it impossible to verify that a tree exists at a specific site on a specific date.
Audit gaps
When reporting requirements arrive — Section 6, BNG, sustainability returns — teams struggle to produce evidence-grade outputs quickly.
Unverified condition data
Health and condition assessments vary between surveyors without a structured, consistent capture workflow.
Slow field-to-office transfer
Field notes taken on paper or basic apps often take days to reconcile into usable records.
Hard to demonstrate progress
Councils want to show environmental stewardship over time, but without verified historical records it's difficult to evidence change.
Platform workflow
How JoinEcoGrow works in the field
A four-step workflow built for parks and estates teams — no specialist hardware, no technical expertise needed.
01
Field capture on mobile
Park staff use a smartphone app to capture tree records on-site. Works fully offline in areas without signal.
02
Species and condition logging
Photograph the tree, log species, health condition, and any notes. The AI verification engine assists with consistency.
03
Geolocated record creation
Each record is linked to GPS coordinates and timestamped — creating a verifiable, location-specific evidence trail.
04
Reporting and audit outputs
Generate structured reports for sustainability returns, BNG evidence, asset registers, and internal reviews.
Offline-capable: Field data is captured locally and syncs automatically when connectivity is restored. No signal is required during fieldwork — important for remote park areas.
Cardiff context
Why Cardiff is a strong first use case
JoinEcoGrow is built by a Cardiff-based founder with Cardiff Council and public green-space management specifically in mind as the first operational context.
Cardiff green asset scale
2,900+
Acres of parks and green spaces
5
Major managed park sites
13,000+
Trees across Cardiff parks (illustrative)
1 city
Starting focused — not a global rollout claim
Example Cardiff park sites
Suitable for structured field capture and ongoing record management across major urban green spaces.
- Bute Park — 130 acres · Adjacent to city centre
- Roath Park — 130 acres · Lake, gardens, managed woodland
- Waterloo Gardens — 11 acres · Formal park and play space
- Pontcanna Fields — 60 acres · Sports and recreation ground
- Heath Park — 28 acres · Managed parkland north Cardiff
Note: Cardiff Council data shown throughout this demo is illustrative and based on publicly available information. No live deployment or confirmed pilot is implied. This demo is designed to show what a Cardiff deployment could look like.
What stakeholders receive
Outputs for parks, sustainability, and asset teams
JoinEcoGrow produces structured, evidence-grade outputs that parks staff, sustainability officers, and asset managers can actually use.
Verified tree records
Each tree gets a structured record: species, location, health condition, photograph, and timestamp. Consistent across all sites.
Geolocated evidence trails
GPS coordinates attached to every field record. Auditors can verify that a record relates to a specific physical location.
Field agent mobile capture
Park staff use a mobile app that works offline. No specialist training or equipment required — standard smartphones only.
Dashboard and asset view
Managers see a live summary of tree records, condition status, and recent field activity across managed sites.
Reporting outputs
Structured reports for sustainability returns, BNG evidence, Section 6 duties, and internal asset management review.
Offline-capable workflows
Field capture works without connectivity. Records sync when the device returns online — suitable for remote green spaces.
Built for public-sector trust
Why JoinEcoGrow
Designed from the ground up for council and public-sector operational context — not adapted from a consumer product.
Cardiff-based founder
Built by a Cardiff resident with direct knowledge of local authority operations and Welsh public-sector requirements.
Proprietary AI verification engine
Species and condition verification uses a purpose-built proprietary AI engine — not an off-the-shelf general AI tool.
Mobile + web workflow
Field staff use the mobile app; managers review data via browser. No separate hardware or specialist software needed.
Offline-capable field operations
Critical for park environments where connectivity is limited. Data is captured locally and synced when online.
Audit-ready record structure
Records include timestamps, GPS coordinates, photographs, and change history — structured for evidence-grade outputs.
Public demo — safely shareable
This demo page contains no private or confidential data. Safe to share with council colleagues, innovation teams, or procurement contacts.
About JoinEcoGrow
Built in Cardiff for councils
JoinEcoGrow is the trading name of Originative Pool Limited, a UK-registered company based in Cardiff, Wales. The platform is designed to give councils and land managers clearer, more auditable records for trees and green assets.
Founded by Olakunle Bewaji — MSc Applied Cyber Security, University of South Wales. UK patent applications filed.
Cardiff, Wales, United KingdomCompany No. 16945804UK patent applications filed
Request a Cardiff demo
Interested in discussing a pilot or exploring the platform with your parks or sustainability team? Get in touch to arrange a walkthrough.
Or email founder@joinecogrow.com directly · Cardiff, Wales